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‘But why use a non-agency professional for online content?
Because building quality online buyer-attention suddenly becomes affordable.
Costs are vastly lower - office, staff, margins - I’m not weighed down by them, so neither are you.
How can one professional do all that?’
I use a detailed, finely-tuned, in-depth briefing process, I tap into my rich experience and I apply hard-earned dedication. I draw on established professional connections in the industry, and then we’re off …’
Fewer phone calls, messages and meetings. Less time spent on paperwork, liaison and clarification. When deadlines are looming and fast responses vital, these bonuses are significant.
The process to publication is faster, simpler, and cheaper when a copywriter combines writing and design skills. And the results are more finely tuned, harmonised, and dynamic.
Misunderstandings, confusion and the inevitable stress, struggle and conflict that accompanies it, all reduced when a single, steady pair of hands takes care of your project.
There's no doubt good copy, supported by a wide range of appropriate multimedia, is essential for your SEO and improved ranking. And if it's well planned and carefully targeted, readers will spend time on your website, just as you're spending time on mine now. And that gives you the opportunity to build sustaining, profitable relationships with customers.
You've Been Here
But succumbing to the fear-laden dash to produce and publish media to your site can be hazardous:
'In this mad rush to create all of this content, they're not really thinking about how to make the content better or more compelling or more interesting. They're just producing.'
Laura Ramos, Vice President and Principal Analyst, Forrester. Commenting on 2014 CMI B2B research data.
A copywriter with graphic design skills can be an absolute boon if you're striving to produce quality, especially when you understand that besides great web copywriting, the content Google demands includes high-quality design and formatting, incorporating images and other multimedia.
Good content works
Contact me now to find out how