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Content Marketing
Here’s a quote directly from the mouth of Google:
‘Our site-quality algorithms are aimed at helping people find “high-quality” sites by reducing rankings of low-quality content.’
In other words, the quality of your online content is directly related to your Google ranking.
Content marketing has developed and expanded as a result, and the business world has been transformed.
Here’s a fact:
61% of global Internet users research products online.
Source: Interconnected World - Shopping and Personal Finance, 2012
Clearly, for the vast majority of businesses it’s essential to have a viable online presence. Which means that to be viable your site must be indexed. Your website must have Google ranking to reach your audience and compete effectively in the marketplace.
Here's another fact:
68% of consumers are likely to spend time reading content from brands they're interested in.
Source: Content Marketing Association - Stats, facts and future trends 2015
This means you need content: copy that informs, multimedia that entertains, formatting that attracts as well as holds the attention of your audience.
It’s possible you’ve heard all this before. It’s possible your ranking has suffered at some point. And if that’s led you to embracing content marketing, it’s very possible you’re finding the challenge of delivering such content far greater than you’d imagined.
And that’s not surprising when you consider what Google meant by 'high-quality' content:
- authentic
- accurate
- solves problems
- answers questions
- delivers on its promise
- is formatted for clarity and easy assimilation
- in easy-to-understand, simple language
- uses correct grammar and punctuation
- and appropriate anchor text
- it's original and unique
- and fully, absolutely quantified.
I can help. Combining copywriting and graphic design skills, and my training in content marketing, your online business has the potential to grow and develop to meet your goals and beyond.
Skilfully worded, regularly posted, frequently updated content that’s informative, on-subject and carefully formatted. These are key to organic page-one ranking.
I post regular tips, ideas and guidance in my blog about improving your writing, layout, formatting, and your SEO by adopting the marketing strategy of regularly posting great content.
Good content works
Contact me now to find out how