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Below you’ll find prices and packages to guide you confidently towards publication. Other services such as keyword search, subject research and image sourcing can be added to tailor the package to your particular needs. I offer a 15% discount for ordering in quantity.
Regular blogging does the job of providing unique information. Blog posting is fundamental to a content writing strategy.
Blog posts must provide relevant, accurate information; often they guide the reader in solving a problem. They should not attempt a sales pitch. Instead, they should give freely and generously, with the aim of building a long-term, trusting, customer relationship. They have a clearly defined, proven format, nearly always include visual material and typically range in length between 250 and 1500 words.
Web copy is conversational in style and carefully formatted for easy assimilation. It’s essential for web copy to be unique and closely aligned with the metadata as well as the domain’s focus and the overall intent of the site. Website copy includes landing page copy.
Landing page copy is the written content presented on opening the website. Clearly, this content is crucial to the site's success.
This type of copy is concise, optimised for ranking and contains a number of carefully placed calls-to-action.
A call-to-action, as the name suggests, prompts the reader to take an action. Landing pages are intended to convert traffic into customers, fans and advocates. They are one of the most challenging projects for a copywriter.
The describing of products and services demands all the skills, knowledge and attention-to-detail a copywriter can muster.
Clearly and accurately describing a product, or service’s, features and benefits is slow, detailed work involving deep consideration of formatting and layout. A professional copywriter who combines writing, formatting and layout skills is perfectly suited to this work.
White papers and editorial fall under this heading. Less flattering is the term 'link bait'. Articles are engineered to establish the site and the author too, as a high-calibre source of expert information. The 'voice' of the piece must reflect the business branding.
Articles require validation of the information by the citing of research and data via links to the source. These written pieces are considered valuable for improving SEO (search engine optimisation) and establishing page one ranking.
• Initial briefing in person or by phone
• the headline, proofreading and two rounds of edits
• my professional service guarantee.
Good content works
Contact me now to find out how