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When copywriting and design are produced by one skilled specialist, the process to publication is faster, simpler, and cheaper. And the final result is more finely tuned, harmonised, and dynamic.
Fewer phone calls and meetings, less time spent on paperwork, liaison and clarification. When deadlines are looming and fast responses are vital, these bonuses are significant.
Misunderstandings, confusion and the inevitable stress, struggle and conflict accompanying it; they're all reduced when your project is handled by a single, steady pair of hands.
There's no doubt good copy, supported by a wide range of appropriate multimedia, is essential for your improved SEO and ranking. And if it's well-planned and carefully targeted, readers will spend time on your website, just as you're spending time on mine now. And that provides you the opportunity to build sustaining, profitable relationships with your customers.
You've Been Here
But succumbing to the fear-laiden dash to produce and upload web media is not the answer:
'In this mad rush to create all of this content, they're not really thinking about how to make the content better or more compelling or more interesting. They're just producing.'
Laura Ramos, Vice President and Principal Analyst, Forrester. Commenting on 2014 CMI B2B research data.
A copywriter with graphic design skills can be an absolute boon if you're striving to produce quality, especially if your business is small, especially if your staff numbers are limited. And especially when you understand that besides great web copywriting, the content Google demands includes high-quality design and formatting, incorporating images and other multimedia.
Good content works
Contact me now to find out how